Search Engine Optimization (SEO)

The most effective way to drive visitors to your website at the lowest cost is to build your website’s organic search engine ranking. Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website. The process involves a combination of “on page” and “off page” strategies designed to support your business goals. Visibility in search engines will improve your company’s online brand exposure while increasing site traffic, time on site, and conversions

* SEO involves technical and creative activities that are often grouped into ‘Onsite SEO’ and ‘Offsite SEO:

* Onsite SEO: Onsite SEO refers to activities on a website to improve organic visibility. This largely means optimizing a website and content to improve the accessibility, relevancy, and experience for users. Some of the typical activities include –

=> Keyword Research

=> Technical Auditing

=> Onsite Optimisation

=> User Experience etc.

* Offsite SEO: Offsite SEO refers to activities carried out outside of a website to improve organic visibility Some of the typical activities include –

=> Content (‘Marketing’)

=> Digital PR

=> Outreach & Promotion

A good rule of thumb on whether a link is valuable is to consider the quality of referral traffic (visitors that might click on the link to visit your website). If the site won’t send any visitors, or the audience is completely unrelated and irrelevant, then it might not really be a link that’s worth pursuing.