Digital Strategy

A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.

This is the First result I found in Google…So lets break it down for you with some scenarios. Lets say you are running a Digital Campaign to build your “email marketing list”. You may want to set out with some Objectives, Goals, Benchmarks and Strategies in mind, so let's begin

*Your Campaign is to build an email list

The objective is to have a list of 10,000 in 12 months

The strategy is tool we will use to achieve the goal. One strategy that we could used is building a squeeze page and off an ethical bribe to get the prospect on our list… Someone else may used a strategy of starting a Newsletter with an option box and run traffic to that. Others may be building their list from Videos, or Podcast or Social Media… or build a buyers list. These are all strategies that you can apply to achieve your goals and get the same outcome.

Each month that we reach a goal, it becomes a benchmark