Digital is at the core of everything in marketing today — it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.

Traditionally, corporations focused on marketing through print, television, and radio. Although these options still exist today, the rise of the internet led to a shift in the way companies reached consumers. That's where digital marketing came into play. This form of marketing involves the use of websites, social media, search engines, apps—anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer

Increased technology and newer trends forced companies to change the way they marketed themselves. Email was a popular marketing tool in the early days of digital marketing. That focus shifted to search engines like Netscape, which allowed businesses to tag and keyword stuff to get themselves noticed. The development of sharing sites like Facebook made it possible for companies to track data to cater to consumer trends.

Smartphones and other digital devices are now making it easier for companies to market themselves along with their products and services to consumers. Studies show that people prefer using their phones to log on to the internet. So it should come as no surprise that 70% of individuals make buying decisions (usually on their phones) before they actually hit the purchase button.

* Website Marketing

* Pay-Per-Click (PPC) Advertising

* Content Marketing

* Email Marketing

* Social Media Marketing

* Affiliate Marketing

* Video Marketing

* SMS Messaging