Now every OTT is spending money on Digital marketing and it is best for them to going with digital marketing
as they can reach audiences directly through digital targeting. Now audiences are shifting from TV to online
so without involving with digital targeting it is impossible to grab customers. Now people is watching online
movies, series, tv shows.
Following are big platforms to get audiences and if entertainment industry is not
going with digital marketing content then they can loose the audiences.
Facebook
YouTube
Search Engines
"Digital entertainment", largely a hard to define marketing term, rests upon entertainment technology and ultimately on the enabling basic technologies computers, Internet/World Wide Web, Digital Rights Management, multimedia and streaming media. A part from pure entertainment, the term rests upon the observation that already in 2011 in the UK, for example, "nearly half of people’s waking hours are spent using media content and communications services"
Digital entertainment is inextricably connected with digital marketing. People who follow influencers on social media for entertainment will receive a fair share of advertising at the same time. Digital merchandise is distributed with every computer game and popup ads or similar are ubiquitous in the online world.
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